Here’s a thought. Imagine you’re North Korea, one of the last independent communist states standing. You’re far from perfect and you tend to abuse your citizens, but relatively to the rest of the world, you’re doing OK and you’re keeping to yourself.
Enter the USA, a hawkish state notorious for its continuous and thinly-veiled attempts to smother any ideology that does not align with its interests. They set up a military base just a stone’s throw away from your fragile country just to flex their bombastic muscles in southeast Asia’s face. Their media does all it can to get the rest of the Western world afraid of you. You are now officially evil, and the welcome support you get from Satanic overlord Putin and the borderline republic of China only makes you look worse in the eyes of our manipulative press. Your leader is also a tad on the “goofy comic book villain” side.